Selectively highlighting subjects or elements in the photograph can help in focusing attention to them.
Other techniques to direct attention to various elements in the picture include selective focusing (using depth of field) and using composition techniques like framing, colors, leading lines etc.
The key is to ensure detail in the highlight areas as well as relevant shadow areas. Given the limited exposure latitude, this is a tough challenge. Taking the photo at the right time of the day will ensure adequate exposure to capture details in highlights & shadows.